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Star Alliance: CEO re-affirms digital strategy

During the 74th "IATA AGM" in Sydney

Jeffrey Goh, CEO Star Alliance (SA), used the occasion of the "74th IATA (International Air Transport Association) Annual General Meeting" in Sydney to brief the world’s aviation media on the latest developments at the Alliance.He began by reminding the audience that SA had undertaken a shift in its strategic focus from membership growth to improving the seamless travel experience, especially for t...

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