ITA Airways participates in the "Borsa Internazionale del Turismo" ("BIT"), the international tourism fair taking place in Milan from 10 to 12 February and will showcase its offering at a branded stand located in Hall 9 of the exhibition centre.

The booth has been designed to embody the carrier’s brand identity through a creative approach that combines functionality and aesthetics, with graphics highlighting the airline’s role as Official Airline Sponsorof the Milan Cortina 2026 Olympic and Paralympic Winter Games.

BIT represents an important opportunity for ITA Airways to present its Summer 2026 season, which will feature a comprehensive programme with a total of 72 destinations, including 19 domestic, 36 international and 17 intercontinental routes, as well as 12 seasonal destinations to Italian, Greek and Spanish islands: 3 domestic and 9 international.

From the start of the Summer 2026 season, ITA Airways will resume flights to London-Heathrow (LHR). The new connection from Rome-Fiumicino to the British capital will further enhance connectivity between Italy and the United Kingdom’s largest international hub and will be operated with two daily frequencies.

From 1 May 2026, a new intercontinental flight to Houston, United States, will be launched. This will be thefirst direct connection ever between Rome-Fiumicino and the Texan city, operated with three weekly flights, increasing to five from June.

Houston will become ITA Airways’ ninth destination in the North American market, which will be further strengthened by an increase in weekly frequencies to Miami, rising from 7 to 9 from June, in continuity with the current Winter season offering.

The Summer schedule also includes new direct flights from Rome-Fiumicino to Malaga, Valencia and Marseille, as well as an increase of seven flights per week on the Fiumicino–Tunis route between June and September. For Summer 2026, seasonal routes will also include Olbia–Turin and Olbia–Genoa, operating in August witha weekly frequency on Saturdays. ITA Airways confirms its commitment to ensuring a consistent, high-quality network, which is essential toproviding extensive air connectivity and access to major domestic and international destinations. Specifically, these two new routes expand regional connectivity through efficient operations, frequencies aligned with demand and high service standards, benefiting both residents and tourists.

At the same time, the integration process of ITA Airways into the Lufthansa Group continues, involving 63 projects aimed at generating benefits in terms of increased revenues and cost reductions. Over the past year, several synergies have already been implemented, including:

code-share flights, providing access to over 150 destinations;

cooperation between the Volare and Miles & More loyalty programmes;

reciprocal access to the Group’s and ITA Airways’ airport lounges;

optimisation of flight and handling operations at the Group’s hubs;

an agreement for cargo traffic management;

alignment of fare class structures; 

reduction of GDS system costs;

a Group agreement with Starlink for the provision of high-speed connectivity.