ITA Airways celebrates today the “Made in Italy National Day", an occasion dedicated to promoting the goods and services that embody Italian identity, quality, and craftsmanship around the world. This distinctive heritage makes a decisive contribution to the country’s economic, social, and cultural growth, strengthening its competitiveness and appeal on the international stage.

Promoted by the Ministry of Enterprise and Made in Italy, the occasion celebrates, on the anniversary ofLeonardo da Vinci’s birth, Italian excellence as a synthesis of creativity, expertise, innovation, and attentionto detail, the very values that make the brand recognizable and represent a strategic asset for Italy. These are values that also distinguish ITA Airways, whose mission, as an Ambassador of Made in Italy, is to help promote Italian excellence by ensuring high-quality connectivity, fostering connections between regions, and acting as a driving force for the development of the entire national economy.

On the occasion of the Made in Italy National Day, ITA Airways has launched a dedicated celebratory campaign involving all flights arriving in and departing from Italy on April 15, with special onboardannouncements accompanying passengers on a journey celebrating the history, culture, and excellence ofour country, reaffirming the deep connection between the Company and Italian identity.