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The new Emirates advertising campaign for Christmas starts

Dubai is open from December 6, 2020 to February 28, 2021

Dubai is open to business and tourism: the message is clear and comes from Emirates. The airline wants to be known in every corner of the world: throughout the Winter period, the carrier will promote a millionaire campaign focused on the destination Dubai. Commercial spots and strategic partnerships able to guarantee travellers added value will be part of this campaign. The new multi-channel advertising campaign, which will highlight the different attractions Dubai offers to those who want to visit in Winter, will initially be launched in the UK and other key European markets, through TV, on-line channels and social media.

Emirates has thought of everything and, thanks to a collaboration with the Dubai Department of Tourism and Commerce, customers visiting the city from December 6 to February 28, 2021 will be able to enjoy free stays at the 5-star "JW Marriott Marquis" hotel. Emirates customers who book round trip tickets to Dubai in economy class (with departures from Rome, Milan or Bologna), will be entitled to a free stay of one night (the first of the trip), while those travelling in Business and First Class, they will be entitled to two free nights (starting from arrival in Dubai).

"Dubai has been able to effectively manage the pandemic and, since July, when the city reopened its doors to tourists, the number of visitors has steadily increased, thanks also to countermeasures aimed at safeguarding the health and safety of people", Helal Saeed Almarri, director general of the Dubai tourism and commerce department, underlined it. "Starting in 2021, Dubai will continue to strengthen its offer for business and leisure visitors, thanks to the opening of new facilities and attractions, as well to the return of world-class conferences, events and festivals, including the celebrated 'Dubai Shopping Festival', and the 'World Expo' to be held for the first time ever in this region. We are delighted to work closely with our strategic partner Emirates on the occasion of this global campaign".

"Dubai remains one of the most attractive global destinations, and we see strong interest from travellers, especially Europeans, which translates into steady growth in bookings in Dubai. With our latest campaign, we aim to rekindle the urge to travel by putting Dubai tops the travellers' preference list as a Winter break destination", Adnan Kazim, Emirates Chief Commercial Officer, added it.

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AVIONEWS - World Aeronautical Press Agency