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Alitalia brand on sale: annonucement will start soon
The name worths 100-150 million Euros
The announcement for the sale of the Alitalia brand would be ready to go. The rumors were reported by numerous national media. The brand value is still secret. According to recent estimates it worths 100-150 million Euros. The procedure will be open and transparent. Italian Government wants to avoid speculation around the logo, that has 70 years of history. So it has established that only air carriers...
AVIONEWS - World Aeronautical Press Agency