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Aircraft. Ana Holdings unveils AirJapan, a new international airline brand

Taking off in the second half of fiscal 2023

Ana Holdings and Air Japan Co., Ltd. today unveiled "AirJapan", a new airline brand for medium-haul international routes.

Previously in fall 2020, ANA Group announced a new airline brand as part of the transformation of its business model to pursue sustainable growth and the ability to quickly respond to a wide range of customer preferences. Annoinced the brand name, logo, and aircraft design have now been finalized, and preparations are underway to prepare for its launch in the second half of FY2023. The exact routes and specific dates of the scheduled first flight is still under consideration as ANA is closely monitoring trends in the recovery of demand for international flights.

The brand philosophy can be summed up in the phrase "Fly Thoughtful", which expresses the airline's caring, thoughtful and gentle approach. 

The brand name as selected in order to convey to people around the world that it is a Japanese carrier.

The logo is based on the "(Ai)r" and "J(apan)" featured in the brand name, and is inspired by the image of a kind and thoughtful hand-to-hand interaction.

The brand's color combines the traditional Japanese colors "Ai (indigo)" and "Akebono (sunrise)". The indigo color expresses the skills and careful technique involved in the traditional Japanese art of indigo dyeing. The sunrise color was inspired by the Spring season of Japan and represents warmth.

The trademark application for the "AirJapan" company logo has been filed as well.

Details of the in-flight specifications and services will be announced at a later date.

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AVIONEWS - World Aeronautical Press Agency
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