Toward the aft of the aircraft, the silver infinity rings, referred to as American’s centennial pattern, represent a subtle nod to the airline’s forward focus and infinite possibilities. Travellers will also start seeing the airline’s centennial logo throughout various points in their travel journey — from the online booking process to airports and in flight.

This centennial logo — a seamless blend of American’s brand with an infinity symbol to represent American’s enduring legacy and connection with its customers — will be featured across the airline’s digital channels, social media channels, inflight entertainment screens and merchandise, including airplane models of the centennial livery. In addition, the carrier is placing a special decal of the logo to its fleet of more than 1,500 aircraft, celebrating American’s centennial with every flight.

American has launched a special website to pay homage to its rich history and to learn more about American’s first 100 years, read team member stories and purchase Centennial merchandise.

Throughout 2026, American’s history of innovation, connection, customer experience, teamwork and loyalty will be on display for customers to learn more about how the airline has evolved and persevered over the past 100 years.

Below a video and a photo gallery.