CJ EU. Ryanair-Antitrust: airlines must indicate the VAT on domestic flights and fees charged for paying by credit card
And also check-in fees payable where no method of checking-in free of charge is offered as an alternative; the reply by the low-cost
The Court of Justice of the European Union publishes today the following judgment:
"In 2011, Autorità Garante della Concorrenza e del Mercato – Antitrust (Competition and Market Authority, Italy)(‘the AGCM’) criticised Ryanair for having published on the internet prices for air services that did not indicate, from the first time that they were shown, the following elements:
(1) the amount of VAT on domestic flights,
(2) the on-line check-in fees,
(3) the fees charged when paying by a credit card other than that approved by Ryanair.
The AGCM considered that those price elements were unavoidable and foreseeable and that the consumer therefore had to be informed of them from the first time the price was indicated, that is to say before a booking process was commenced. The AGCM therefore imposed fines on Ryanair for an unfair commercial practice
Ryanair brought an action before the Italian administrative courts for the annulment of the AGCM’s decision. Since its action was rejected at first instance, Ryanair appealed to the Consiglio di Stato (Council of State, Italy). That court asks the Court of Justice, in essence, whether, in the light of the regulation on the operation of air services, the price elements in question are unavoidable and foreseeable and must, therefore, be included in the initial price offer published.
By today’s judgment, the Court recalls its case-law according to which an air carrier, such as Ryanair, is obliged to indicate in its online offers, from the first time that the price is shown (i.e. in the initial offer), the air fare and, separately, the taxes, charges, surcharges and fees that are unavoidable and foreseeable. By contrast, it is required to indicate the optional price supplements in a clear, transparent and unambiguous way only at the start of the booking process.
As regards, first of all, on-line check-in fees, the Court held that, where there is at least one option to check-in free of charge (such as physical check-in at the airport), those fees must be classified as an optional price supplement and do not, therefore, necessarily have to be indicated in the initial offer. However, if the air carrier offers one or several methods of checking-in that are to be paid for to the exclusion of any method of checking-in free of charge, those on-line check-in fees must be regarded as price elements that are unavoidable and foreseeable and must be shown in the initial offer.
As regards, next, the VAT applied to optional supplements relating to domestic flights, the Court held that that is an optional price supplement, by contrast with VAT applied to the air fare for domestic flights, which must be indicated in the initial offer.
Lastly, the Court held that the fees charged if payment is made by means of a credit card other than that approved by the air carrier, are unavoidable and foreseeable and must therefore be shown in the initial price offer. The foreseeability of those fees results from the air carrier’s policy itself as regards the method of payment. They are also unavoidable since the apparent choice for the consumer (whether or not to use a credit card approved by the air carrier) in reality depends on a condition imposed by the carrier itself, which means that the free service is reserved for the benefit of a restricted class of privileged consumers, the other consumers being required either to refuse the service that is free of charge or not to proceed with their purchase immediately and to undertake steps that may entail costs in order to satisfy the condition required, at the risk, once those steps have been completed, of no longer being able to benefit from the offer or of no longer being able to benefit from the price originally indicated".
We receive and publish the reply by the Irish low-cost carrier about it: "Ryanair's pricing display policy is completely transparent and already complies with the provisions of the Court of Justice of the EU. The issue dates back to 2010 and since then our way of viewing prices has been changed".
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