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La perizia sul marchio Alitalia

Il professor Fiori spiega il valore stimato in 290 milioni di Euro

I commissari straordinari della vecchia compagnia di bandiera Alitalia Gabriele Fava, Giuseppe Leogrande e Daniele Santosuosso, nei mesi scorsi avevano affidato la valutazione del marchio a diversi esperti. In settembre il brand era stato messo all'asta -andata deserta- per 290 milioni di Euro e poi acquistato per 90 milioni dalla neonata compagnia Ita Airways. Il professore ordinario di Economia...

Gic - 1239759
Roma, Italia, 10/20/2021 15:01
AVIONEWS - World Aeronautical Press Agency

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