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Aeroitalia. The logo "is different in every way" (2)

The Company response to ITA's complaint asking it to renounce the trademark

The Aeroitalia company responded to the complaint made today by the national carrier ITA Airways, which asked the Italian airline to renounce its brand, as it "obviously" recalls the one present on old Alitalia aircraft, that is the "design of the tail" with the tricolor. The logo "is different in every way" contests the airline accused by ITA.

We "learn with extreme wonder about the request made by your company, fully contesting its content, as specious, unfounded and late", the appeal being presented "almost two years after its regular registration", with the Aeroitalia pictogram "studied and designed by highly qualified brand management companies and in full compliance with the characterization and differentiation criteria", according to a missive signed by its CEO Gaetano Intrieri.

"The current livery of ITA, as well as the same brand used by this company -he specifies- is different in every way from that of Aeroitalia and nothing justifies it, at present (net of a hidden but forbidden desire to restore the old Alitalia name) the request for "immediate renunciation of the Italian and European registrations" of the trademark, "as well as the withdrawal and renunciation of any other application or registration". 

On the topic, see also the article published by AVIONEWS.

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AVIONEWS - World Aeronautical Press Agency