The International Air Transport Association (IATA) announced the appointment of Sheldon Hee as Regional Vice President, Asia-Pacific, effective 1 June 2025.

Based in Singapore, he will lead IATA in the Asia-Pacific, a region covering 39 countries and home to 53 IATA member airlines.

Hee brings over 25 years of experience in the airline industry. He has held various management roles at Singapore Airlines in Singapore, Japan, Switzerland, and the United Kingdom. Prior to joining IATA, he was the airline’s Vice President for Partnerships and International Relations.

The Asia-Pacific region is estimated to observe the fastest-growing passenger demand in the next 20 years. In 2024, it accounted for a third of global passenger traffic, measured in revenue passenger kilometers (RPK), and is projected to contribute more than half of global passenger traffic in the following two decades.

He is graduated from Singapore’s Nanyang Technological University with a Bachelor of Applied Science and a Master of Science. He also holds a Master of Business Administration from the University of Oxford.